Wednesday, January 16, 2013

The Flipside of the Voip World

By Saul Saresi


Whatever industry you're in, there will be elements that you dont like and elements that you do. It's standard practice across the board. But when it comes to ascertaining what is and what isn't being discussed one thing is always of interest - which sectors are growing fastest and which aren't. And so it goes in the world of Voice over IP technology.

It seems that whenever stats are stated about the world of Voip, they always straddle that fine line between the overly ridiculous and the completely plausible - a fact that has, without doubt, been exploited by unscrupulous marketing executives many times over, the world over.

There are a number of reasons, it seems, as to why Voip enjoys such a secure footing in the marketplace - namely reasons such as the fact that they are distributed via several facilities allied with the fact that they are able to accommodate businesses, state bodies and consumers alike

However, looks can be deceiving, and despite possible appearances to the contrary, the global voice over IP take over has been far from as smooth as people had predicted. One main area in particular that has endured a steady decline since 2010 is the residential customer market, for example.

But despite the lull in the residential market, Voice over IP has still enjoyed massive success and growth thanks to the uptake in the business and corporate marketplaces, a trend which looks set to continue with the introduction of 4G technology in the next few years.

It is predicted that Voice over IP technology will carry in excess of 100 billion minutes of mobile calls by 2015, and yet it is also predicted that Mobile will not exceed the growth of the existing voice market, due to regulative U.S. measures which will see a limit introduced to mobile termination rates and roaming fees, thus nullifying the Voip price advantage.

Voip operators have already begun teaming up with a view to the increased competition for market share that will be evident in the near future, with Google Voice partnering with Sprint, Telefonica taking over Jajah and most recently Microsoft partnering with Skype.

And so although it is without doubt that the Voip marketplace is in good hands and set to continue in good spirits for the foreseeable future, it seems clear that efforts will be made wherever possible to put guidelines in place to stop the industry from sweeping away all competition, and give the little(r) guys a chance (at least for a little while yet).




About the Author:



No comments:

Post a Comment